About Us

We take Pride in your joy.

Pride Classic Parts is dedicated to celebrating and supporting the passion for British classic vehicles. Whether you're restoring a Mini, maintaining a Series Land Rover, or keeping an MGB on the road, we’re here to supply dependable, OE-matching components that protect and preserve the experience of driving a true icon. As part of the ELTA Automotive group, we combine decades of automotive expertise with a specialist focus on heritage parts. Every item in the Pride range—from ignition components and wiper parts to engine hardware and lighting units—is manufactured to factory specifications, ensuring authentic design, reliable function, and long-lasting performance. What sets us apart? Dedicated to British Classics – From Austin to Triumph, every component is tailored to your vehicle’s heritage. OE-Spec Quality – Each part is tested, trusted, and backed by our 2-year no-quibble warranty. Supportive Partnership Approach – We work with motor factors, garages, and specialist workshops who share our passion for classic motoring. With Pride, you’re not just buying parts—you’re investing in the longevity and character of Britain's most iconic vehicles. Our goal is to keep them driving, thriving, and cherished on the roads for generations to come.
Because it's not just a car. It's a legacy.