Specialist in Parts for Iconic British Vehicles
The Pride brand was born from a love of classic cars and deep expertise in automotive components.
We develop trusted, reliable parts for the aftermarket—but more importantly, we understand what maintaining and restoring a vehicle means to enthusiasts. That’s why our focus is not just on supply, but on supporting the specialists and motor factors who serve this unique and passionate market.
Focusing on British classic vehicles, the Pride range combines expert craftsmanship with careful attention to detail, presented with genuine pride. From the much-loved Mini to the iconic Jaguar E-Type—and even legendary Land Rovers—our components help keep Britain’s automotive heritage alive.
Our range also supports Triumph, MG, Lotus, Austin-Healey and many more, ensuring these important vehicles can be maintained, restored and enjoyed for generations to come.
Working through a trusted network of specialist distributors and motor factors, Pride ensures that high-quality, dependable parts are readily available where they are needed—supporting both trade professionals and enthusiasts alike.
Pride embodies Great British values—quality, reliability and integrity—combined with fair pricing and consistent supply. The result is a range designed to support rewarding and successful restoration and maintenance projects across the classic vehicle parc.
We take pride in your joy
Land Rover Parts
Keep the adventure going with our range of specialists components.
Triumph Parts
A Triumph of Great British engineering, we're here to serve proud owners.
Jaguar Parts
A range of specialist parts to keep the Great British Jaguar looking and sounding great.
Mini Parts
A huge range of components for Britain's favourite iconic small car.
Latest & Featured Classic Parts
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Left Hand Headlamp for Rover 400
Electrical -
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Ignition Lead Set for V8
Engine -
Ignition HT Leads
Ignition Leads -
Front Grille
Body & Trim -
Ignition Rotor Arm
Engine -
Relay 28RA
Electrical -
Battery Lead
Electrical -
Rotor Arm
Engine -
EP1796
Body & Trim -
L549 Lucas Style Rear Lamp
Electrical -
Gear Lever Gaiter
Body & Trim
A Great British Brand
PRIDE - King of Classics
ELTA Automotive is the exclusive distributor of Pride classic car parts to the trade.
Distribution opportunities available
Premium Quality
Crafting high standards with fair pricing is key to the Pride brand.
2 Year Warranty
No quibble, no fuss returns for 2 years for complete peace of mind.
Proudly British
A British brand with British values and a clear focus on British classics.
Delivered with Pride
Born from a love of classic cars and an expertise in automotive components.
