About Us

Who We Are

The Pride brand was born from a love of classic cars and an expertise in automotive components. We understand what it takes to deliver trusted, reliable parts. But more importantly we understand what maintaining and restoring your pride and joy means to you. With a clear focus on British classic vehicles, our classic car parts range benefits from expertly crafted components, packaged with care and presented with genuine pride. Pride is a brand with Great British values, a brand that becomes part of your individual journey. Crafting high standards with fair pricing is key to our success and your enjoyment. We take pride in your joy.