Specialist in Parts for Iconic British Vehicles
The Pride brand was born from a love of classic cars and deep expertise in automotive components.
We deliver trusted, reliable parts, but more importantly, we understand what maintaining and restoring your pride and joy means to you.
Focusing on British classic vehicles, our parts range combines expert craftsmanship with careful packaging, presented with genuine pride. From the much-loved Mini to the iconic Jaguar E-type—and even legendary Land Rovers—we help keep Britain’s automotive heritage alive. In addition, our range supports Triumph, MG, Lotus, Austin-Healey, and many more, preserving these important vehicles for generations to come.
Pride embodies Great British values and becomes part of your individual journey. By combining high standards with fair pricing, we ensure your pride and joy or your restoration projects are both rewarding and enjoyable.
We take pride in your joy.
Land Rover Parts
Keep the adventure going with our range of specialists components.
Triumph Parts
A Triumph of Great British engineering, we're here to serve proud owners.
Jaguar Parts
A range of specialist parts to keep the Great British Jaguar looking and sounding great.
Mini Parts
A huge range of components for Britain's favourite iconic small car.
Latest & Featured Classic Parts
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Land Rover Defender Ignition And Lock Barrel Set
Body & Panel Switches -
Front Lamp L632 Indicator and Side Lamp
Electrical -
Sun Visor Bar Inner
Body & Trim -
Side and Headlight Knob
Body & Panel Switches -
Stainless Steel Washer Bottle Bracket
Body & Trim -
Triumph Spitfire Badge
Body & Trim -
Washer bottle with Filler Cap and Pump
Body & Trim -
Wiper Wheel Box Chrome Bezel
Body & Trim -
Spring Seat / Top Plate
Chassis -
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Front Overrider (Left Hand) For Triumph Spitfire
Body & Trim -
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Black Door Check Strap
Body & Trim -
Combined Ignition & Lighting Switch (PRS3)
Body & Panel Switches
A Great British Brand
PRIDE - King of Classics
ELTA Automotive is the exclusive distributor of Pride classic car parts to the trade.
Distribution opportunities available
Premium Quality
Crafting high standards with fair pricing is key to the Pride brand.
2 Year Warranty
No quibble, no fuss returns for 2 years for complete peace of mind.
Proudly British
A British brand with British values and a clear focus on British classics.
Delivered with Pride
Born from a love of classic cars and an expertise in automotive components.
